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Case Study
Homeless & Hungry

 
   

Challenge:

Homeless & Hungry is the first article in the upcoming digital magazine, RISE. The magazine focuses on issues such as social justice, music, art, and more.

Solution:

This magazine exists as an outlet for us. These issues are incredibly important. We wanted to create a new magazine, a solely digital magazine that encouraged people to read and become more aware of what is happening in our world. More importantly, we hope it encourages us all to act. Did you know there are more slaves around the world today than any pther time in history? Do you know the statistics surrounding Russian orphans? And do you know that Putin just made it illegal to have them adopted in other countries such as the U.S.?

COMING mid 2013

 


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Impressions Sarnia Sting Natures Image Mobile
London Knights COAD ONE42 Fishing MIster Shh
Can You Spare Some Change Homeless and Hungry MSE

Oldies Collection


 

 

Approach

Agency

News


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A Few Brief Tips

SEO

S.E.O. or Search Engine Optimization is a crucial part of your web initiative. Do not overlook this vital part. It has been said that design isn't simply how something looks, but how it works. Be very mindful of how your site is ranked when searching for your products or services. Formatting text and images, creating dynamic content, meta tags and site maps can all have a drastic positive impact on your site's accessibility. Don't be fooled into thinking the only way to get your site to the top of those search engines is simply by paying them.

Mobile Websites

It goes without saying at this point that sites need to be accessible on mobile devices. Before jumping into a mobile version of your site, one that is probably just simplified and contains less content, take a step back and understand that this device is a more intimate and very different than a desktop environment. You have the opportunity to engage your client more easily, untethered. Take some time to think about ways to create a great mobile experience. And remember, while flash on desktops is by no means a dead language, it does not run on mobile devices.

Some of our clients have mentioned that the majority of their clients, solely use their site on a mobile device. This is a huge piece of the puzzle when building up a brand. Learn as much as you can about the habits of your clients.

Print Materials

The discussion over the death of print has been ongoing for probably a decade (or more). Since the release of tablet devices and smart phones, the idea has not gone away. But in many ways, print isn't going anywhere... at least not for some time. While much more energy is being poured into web endeavours, don't disregard the merits of a well designed, well printed piece of collateral. Over the past few years an odd shift has been occuring. Print is becoming more of an art form. Something you don't see every day. So think about how you can use this tool to effectively reach your clients.

Know Your Client

How much do you know about your clients? Right now, can you say they are women from the ages of 20-40? Are they actively using social media? Very often, businesses forget that their brand is by no means what they think it is. It is what their clients or prospective clients think it is. Simply asking them can go a very long way. Take every opportunity (without bombardment) to find out everything you can about your clients.

 

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