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Case Study
Nature's Image Landscaping

  Natures Image
   

The Challenge:

Nature’s Image Landscaping is a London based compan, specializing in landscaping, lawn and garden maintenance, water features, snow removal, and more. The company has burst onto the landscaping scene in London over the past couple years. They have already won awards for their work being voted as one of London’s best in 2012. They wanted to take their print design to a new level.

The Solution:

We began by starting over. It sounds trivial but was very necessary. Bright and beautiful imagery was absolutely key. We designed a newsletter that not only created a well-balanced look and feel, but one that was informative and something readers would want to keep.

View Print Materials

 


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Impressions Sarnia Sting Natures Image Mobile
London Knights COAD ONE42 Fishing MIster Shh
Can You Spare Some Change Homeless and Hungry MSE

Oldies Collection


 

 

Approach

Agency

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A Few Brief Tips

SEO

S.E.O. or Search Engine Optimization is a crucial part of your web initiative. Do not overlook this vital part. It has been said that design isn't simply how something looks, but how it works. Be very mindful of how your site is ranked when searching for your products or services. Formatting text and images, creating dynamic content, meta tags and site maps can all have a drastic positive impact on your site's accessibility. Don't be fooled into thinking the only way to get your site to the top of those search engines is simply by paying them.

Mobile Websites

It goes without saying at this point that sites need to be accessible on mobile devices. Before jumping into a mobile version of your site, one that is probably just simplified and contains less content, take a step back and understand that this device is a more intimate and very different than a desktop environment. You have the opportunity to engage your client more easily, untethered. Take some time to think about ways to create a great mobile experience. And remember, while flash on desktops is by no means a dead language, it does not run on mobile devices.

Some of our clients have mentioned that the majority of their clients, solely use their site on a mobile device. This is a huge piece of the puzzle when building up a brand. Learn as much as you can about the habits of your clients.

Print Materials

The discussion over the death of print has been ongoing for probably a decade (or more). Since the release of tablet devices and smart phones, the idea has not gone away. But in many ways, print isn't going anywhere... at least not for some time. While much more energy is being poured into web endeavours, don't disregard the merits of a well designed, well printed piece of collateral. Over the past few years an odd shift has been occuring. Print is becoming more of an art form. Something you don't see every day. So think about how you can use this tool to effectively reach your clients.

Know Your Client

How much do you know about your clients? Right now, can you say they are women from the ages of 20-40? Are they actively using social media? Very often, businesses forget that their brand is by no means what they think it is. It is what their clients or prospective clients think it is. Simply asking them can go a very long way. Take every opportunity (without bombardment) to find out everything you can about your clients.

 

Connect

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