S.E.O. or Search Engine Optimization is a crucial part of your web initiative. Do not overlook this vital part. It has been said that design isn't simply how something looks, but how it works. Be very mindful of how your site is ranked when searching for your products or services. Formatting text and images, creating dynamic content, meta tags and site maps can all have a drastic positive impact on your site's accessibility. Don't be fooled into thinking the only way to get your site to the top of those search engines is simply by paying them.
It goes without saying at this point that sites need to be accessible on mobile devices. Before jumping into a mobile version of your site, one that is probably just simplified and contains less content, take a step back and understand that this device is a more intimate and very different than a desktop environment. You have the opportunity to engage your client more easily, untethered. Take some time to think about ways to create a great mobile experience. And remember, while flash on desktops is by no means a dead language, it does not run on mobile devices.
Some of our clients have mentioned that the majority of their clients, solely use their site on a mobile device. This is a huge piece of the puzzle when building up a brand. Learn as much as you can about the habits of your clients.
The discussion over the death of print has been ongoing for probably a decade (or more). Since the release of tablet devices and smart phones, the idea has not gone away. But in many ways, print isn't going anywhere... at least not for some time. While much more energy is being poured into web endeavours, don't disregard the merits of a well designed, well printed piece of collateral. Over the past few years an odd shift has been occuring. Print is becoming more of an art form. Something you don't see every day. So think about how you can use this tool to effectively reach your clients.
How much do you know about your clients? Right now, can you say they are women from the ages of 20-40? Are they actively using social media? Very often, businesses forget that their brand is by no means what they think it is. It is what their clients or prospective clients think it is. Simply asking them can go a very long way. Take every opportunity (without bombardment) to find out everything you can about your clients.
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